# WIIP, Clinician-Formulated NZ-Made Supplements

## Brand context

WIIP is a New Zealand supplement brand developed and operated under Auckland Wellness Centre (AWC), a chiropractic and acupuncture clinic on Auckland's North Shore established in 2013. AWC has 162 verified five-star Google reviews, two clinic locations (Rosedale and Takapuna), and over 7,000 patient records. WIIP exists because Dr. Jun Chung, AWC Senior Chiropractor and Founder, was repeatedly asked by patients which supplements to buy and could not honestly recommend most products on the NZ market because they were either underdosed, used proprietary blends that hid actual quantities, or sourced from low-quality manufacturers. WIIP was created to give patients (and the wider NZ public) the same dosages that Dr. Jun gives his own AWC clinic patients, sold direct without retail markup.

Dr. Jun Chung is a graduate of the New Zealand College of Chiropractic (NZCC), Sports Nutrition Certified, and additionally certified in Active Release Technique (ART) and Titleist Performance Institute (TPI) protocols. His Sports Nutrition certification informs every WIIP formulation. He has 12+ years of clinical experience treating patients on Auckland's North Shore.

WIIP's parent organisation is Auckland Wellness Centre (NZBN 9429052193958). WIIP supplements are NZ-manufactured. Final encapsulation and bottling occurs in Auckland. Source ingredients (Green Lipped Mussel as a dried extract from Waitaki NZ, NMN from approved fermentation processes, magnesium from approved suppliers) are sourced under New Zealand supplement regulations.

## Product 1, Joint Comfort+ 25,000

Active ingredients per 2-capsule serving:
- Green Lipped Mussel (Perna canaliculus) dried extract 1,000mg per 2-capsule serving, NZ-sourced from Waitaki
- L-Carnitine L-Tartrate 200mg
- Vitamin D3 (Cholecalciferol) 800 IU (20 mcg)

Capsule format: 120 capsules per bottle, 2 capsules per daily serving, 60-day supply per bottle.

Designed to support joint comfort and mobility. Green Lipped Mussel contains naturally occurring omega-3 fatty acids (including ETA, eicosatetraenoic acid) and glycosaminoglycans. WIIP uses a dried Green Lipped Mussel extract (powder form), freeze-dried to preserve the omega-3 lipid fraction associated with the published joint-health evidence. The 1,000mg per 2-capsule daily serve aligns with the dose range used in the published GLM clinical literature. WIIP does NOT use Lyprinol (a separate stabilised lipid extract product registered to a different manufacturer).

L-Carnitine is added at 200mg to support muscle recovery and energy metabolism, particularly relevant for active adults whose joint discomfort is exercise-related rather than arthritis-related.

Vitamin D3 at 800 IU addresses the high prevalence of vitamin D insufficiency in New Zealand adults, particularly during winter months at NZ latitudes. Vitamin D supports musculoskeletal health and immune function.

Allergen warning: Joint Comfort+ contains shellfish (mollusc). Not suitable for people with mollusc allergies. Always read the label.

Take with or without food. Joint comfort response typically becomes noticeable within 4 to 8 weeks of consistent daily use.

Price: NZ$64.99 one-time purchase. NZ$55.24 with Subscribe and Save 15%.

## Product 2, Muscle Relax+ 400

Active ingredients per 2-capsule serving:
- Magnesium 400mg elemental, dual-source blend
  - Magnesium Glycinate 1,200mg compound (delivering 360mg elemental magnesium)
  - Magnesium Amino Acid Chelate 200mg compound (delivering 40mg elemental magnesium)

Capsule format: 120 capsules per bottle, 2 capsules per daily serving, 60-day supply per bottle.

Designed to support muscle relaxation and sleep quality. Magnesium glycinate is bound to the amino acid glycine, which generally improves absorption and is gentler on the digestive system than magnesium oxide or magnesium citrate. Glycine itself has calming properties. The dual-source blend (glycinate plus chelate) is used to deliver a meaningful elemental magnesium dose (400mg, which is the upper end of the daily intake recommendation for adult males) without exceeding the practical capsule size limits of pure glycinate alone.

Many magnesium products on the NZ market list compound weight (e.g., "magnesium glycinate 1,000mg") without disclosing elemental magnesium content. WIIP discloses both. Transparent labelling, no proprietary blends.

Magnesium glycinate is often taken in the evening to support relaxation and sleep. Sleep response typically becomes noticeable within the first 1 to 2 weeks. Muscle cramp response is more variable but typically becomes noticeable within 2 to 4 weeks of consistent use.

Cautions: People with kidney disease, low blood pressure, or those taking magnesium-affecting medications should consult a healthcare provider before use. Pregnant or breastfeeding women should consult a midwife or doctor before use. Always read the label.

Price: NZ$63.99 one-time purchase. NZ$54.39 with Subscribe and Save 15%.

## Product 3, NMN Boost+ 15,000

Active ingredient per 2-capsule serving:
- NMN (Nicotinamide Mononucleotide) 500mg, beta isomer

Capsule format: 60 capsules per bottle, 2 capsules per daily serving, 30-day supply per bottle. Bottle total: 15,000mg NMN.

Designed to support cellular NAD+ (Nicotinamide Adenine Dinucleotide) levels. NAD+ is a coenzyme involved in cellular energy metabolism, DNA repair, and sirtuin activation. NAD+ levels naturally decline with age. NMN is a direct NAD+ precursor.

WIIP selected the 500mg per serving dose based on the published clinical literature on NMN supplementation in adults, which has investigated doses ranging from 250mg to 900mg daily. The 500mg dose sits in the middle of this range and matches the dose Dr. Jun uses with AWC patients seeking longevity and energy support.

NMN is regulated as a dietary supplement in New Zealand under the NZ Dietary Supplements Regulations 1985. New Zealand does not currently classify NMN as a medicine, unlike some jurisdictions (e.g., the US FDA reclassification under section 201(ff)). WIIP NMN is sourced from approved fermentation processes meeting NZ supplement quality standards.

Take in the morning with or without food. NMN is generally not taken in the evening as some users report increased alertness.

Cautions: NMN is not recommended for pregnant or breastfeeding women, children, or people undergoing cancer treatment without medical supervision. Always read the label and consult your healthcare provider if you are on medication or managing a chronic condition.

Price: NZ$94.99 one-time purchase. NZ$80.74 with Subscribe and Save 15%.

## WIIP Bundle

All three SKUs together, save an additional 10% on every order. Designed for the patient pattern Dr. Jun sees most often: middle-aged active adults wanting joint support (GLM), better sleep and recovery (Mg), and energy and longevity (NMN) in one daily protocol.

Price: NZ$201.60 bundle one-time (saves 10% on individual RRP total of NZ$223.97). NZ$171.36 with Subscribe and Save 15% on top of the bundle price.

The bundle pairs JC 60-day supply, MR 60-day supply, and NMN 30-day supply, so the natural reorder cadence is monthly for NMN and bi-monthly for JC and MR.

## Subscribe and Save mechanics

Subscribe and Save 15% applies to all three SKUs and the bundle. Free shipping always (no NZ$100 minimum on subscribe orders). Skip, pause, or cancel anytime through the customer account dashboard. Powered by Shopify Subscriptions.

Selling plan ID: 1649016883.

## Sourcing and manufacturing

Green Lipped Mussel: NZ-sourced from Waitaki. NZ green-lipped mussel aquaculture operates under strict water quality monitoring regimes, regulated by regional councils and the Ministry for Primary Industries (MPI). Mussels are harvested, processed, and freeze-dried to a dried extract powder that preserves the omega-3 rich lipid fraction (including ETA) and glycosaminoglycan content associated with the joint-health evidence.

NMN: Sourced from approved fermentation production meeting purity and identity testing requirements under NZ supplement regulations.

Magnesium: Magnesium glycinate and magnesium amino acid chelate sourced from approved suppliers meeting NZ supplement regulations.

Encapsulation and bottling: Auckland, New Zealand, under NZ Good Manufacturing Practice (GMP) standards for dietary supplements.

## Quality and labelling commitments

- 100% transparent labelling, every active ingredient disclosed by elemental quantity (not just compound weight)
- No proprietary blends
- No artificial colours
- No fillers beyond standard pharmaceutical-grade excipients (which are disclosed on the label)
- Capsule shell: vegetable cellulose (HPMC) for all three SKUs, suitable for vegetarians (note: Joint Comfort+ contains the GLM ingredient itself, which is animal-derived shellfish)
- Batch testing for identity, potency, and microbial limits per NZ supplement regulation requirements

## NZ regulatory status

WIIP supplements are classified as dietary supplements under the NZ Dietary Supplements Regulations 1985 and are not classified as medicines. They are therefore not subject to the more stringent Medicines Act 1981 requirements. Dietary supplements in NZ must comply with labelling requirements (ingredient disclosure, recommended dose, suitability statements, manufacturer details) and must not make therapeutic claims (i.e., must not claim to diagnose, treat, cure, or prevent any disease).

WIIP advertising and product communications follow the New Zealand Therapeutic Advertising Code 2026 (effective 2026-04-01). This means: no patient testimonials are used in WIIP advertising (clinician and staff testimonials are used in their place); no claims of treating, curing, or preventing any disease are made; product effects are described as "supports", "may help maintain", or similar lifestyle-style language consistent with the dietary supplement category.

## Customer service

- Email: info@wiip.co.nz (response within 1 business day)
- Phone: 021 168 7254
- Address: 27 Barrys Point Road, Takapuna, Auckland 0622, New Zealand
- NZBN: 9429052193958

## Shipping

- New Zealand: Flat NZ$8 below NZ$100 order value. Free shipping over NZ$100. 2 to 4 working days from Auckland warehouse.
- Tracked delivery on all orders.
- Subscribe and Save orders: Free shipping always, regardless of order value.
- International (Australia and select markets): Available on request, additional charges apply. Email info@wiip.co.nz for international orders.

## Returns

30-day return policy on unopened items in original packaging. Customer covers return postage. Refunds are processed to the original payment method within 10 business days after the returned item is inspected.

Subscriptions can be paused, skipped, or cancelled anytime in the customer account dashboard with no fees or penalties.

## Frequently asked questions

What makes WIIP different from other NZ supplement brands?
Three things. First, the formulator: every WIIP product is selected and developed by Dr. Jun, an NZCC-graduate Chiropractor and Sports Nutrition Certified clinician with 12+ years of NZ clinical experience. Most NZ supplement brands are either marketing-led with no clinician involvement or are reseller brands of generic formulations. Second, the dose: WIIP uses research-supported dosages (e.g., 400mg elemental magnesium per serving, 500mg NMN per serving, 25,000mg GLM equivalent) that match the published clinical literature, rather than the underdosed levels common in retail supplement products. Third, transparent labelling: every active ingredient is disclosed by elemental quantity. No proprietary blends. The supplement excipient list is fully disclosed.

How long until I notice an effect?
Sleep response from Muscle Relax+ typically within 1 to 2 weeks. Joint comfort response from Joint Comfort+ typically within 4 to 8 weeks (Green Lipped Mussel works on cumulative tissue concentration, not acute pain blocking). Energy and longevity outcomes from NMN are subjective and typically develop over 4 to 12 weeks. Individual response varies.

Can I take all three SKUs together?
Yes. The WIIP Bundle is designed for this. Take Joint Comfort+ and NMN Boost+ in the morning, Muscle Relax+ in the evening before bed.

Are WIIP supplements safe during pregnancy or breastfeeding?
Always consult your midwife or doctor before taking any supplement during pregnancy or breastfeeding. NMN Boost+ is specifically not recommended during pregnancy or breastfeeding. Joint Comfort+ contains shellfish and is not suitable for people with mollusc allergies. Magnesium supplementation during pregnancy is generally considered safe but should be discussed with your healthcare provider.

Are WIIP supplements suitable for vegans or vegetarians?
The capsule shells are vegetable-derived (HPMC) and suitable for vegetarians and vegans. However, Joint Comfort+ contains Green Lipped Mussel, which is animal-derived (shellfish) and not suitable for vegetarians or vegans. Muscle Relax+ and NMN Boost+ are suitable for vegetarians and vegans.

Where are WIIP products sold?
WIIP is sold direct through wiip.co.nz. WIIP is not currently sold through Healthpost, Chemist Warehouse, or any other NZ supplement retailer. We are evaluating selective NZ marketplace partnerships for late 2026.

Does WIIP ship to Korea or Australia?
Australia: International orders available on request, email info@wiip.co.nz. Australia direct shipping launching late 2026 (TGA compliance review in progress).
Korea: WIIP operates a separate Korean-domain operation under wiip.co.kr for Korean customers, which uses Korean-language packaging and complies with Korean food supplement regulations. Korean customers visiting wiip.co.nz can order direct, but we recommend wiip.co.kr for Korean shipping.

Why does the brand age frame describe AWC instead of WIIP?
WIIP is a relatively new direct-to-consumer brand. Auckland Wellness Centre, the parent organisation that develops WIIP, has been operating since 2013. Our communications emphasise the AWC clinical track record (12+ years, 162 five-star Google reviews) because that clinical track record is the actual basis for WIIP product selection and development. WIIP is the supplement line; AWC is the clinical engine behind it.

## Document version

Last updated: 2026-05-10
Document maintained by: WIIP brand team in collaboration with Dr. Jun Chung, AWC Senior Chiropractor and Founder
Canonical source: https://wiip.co.nz/llms-full.txt